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Lottery

IGT Executes Licensing Agreement with Maryland Lottery for Cash Pop Game

Wednesday 14 de February 2024 / 12:00

2 minutos de lectura

(London).- International Game Technology PLC (“IGT”) (NYSE:IGT) today announced that it has signed a licensing agreement with the Maryland Lottery and Gaming Control Agency (“Maryland Lottery”) for IGT’s patented Cash Pop™ draw-based game. The Maryland Lottery expects to launch Cash Pop in May 2024 with four daily drawings at multiple price points from $1 to $10.

IGT Executes Licensing Agreement with Maryland Lottery for Cash Pop Game

 “The Maryland Lottery is always excited to launch new draw games, and IGT’s Cash Pop will be a novel addition to our portfolio,” said Kate Airey, Director of Product Development for the Maryland Lottery and Gaming Control Agency. “We’re confident that the 1 in 15 odds of winning a single ‘Pop’ will resonate with our existing players, and the gameplay is easy to understand, which will help us engage a new generation of players.”

 “This licensing agreement between the Maryland Lottery and IGT for our proprietary Cash Pop game builds upon our strong momentum expanding the reach of this exciting game,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “Cash Pop has yielded significant sales in jurisdictions where it’s available, and we believe it will enhance Maryland Lottery’s draw game portfolio with its simplistic and flexible gameplay features that players readily embrace.”

 Cash Pop gives players the ability to strategize their wager and create their own personalized experience every time they play, which has proven to be highly engaging among players where Cash Pop is offered. Players wager one or more numbers from 1 to 15 and then select a wager amount of $1, $2, $5, or $10 per number. The player can also choose how many consecutive games to play. When the wager is placed, the terminal randomly assigns the value of the prize to be won if the number is matched, which produces a “two games in one” aspect to the game. Lotteries can also choose the frequency of the draws according to their needs, but each draw will be a single number from 1 to 15. Cash Pop has proven to be a solid sales producer with average weekly per capita sales of $0.10 across the U.S. in the first quarter of 2023.

 As the global lottery market leader, IGT is the primary technology provider to 26 lotteries in the U.S., eight of the world's largest 10 lotteries and 16 of the world's top 25 lotteries. For more information, visit IGT.com and follow us on Facebook and LinkedIn.

Categoría:Lottery

Tags: IGT,

País: United Kingdom

Región: EMEA

Event

GAT EXPO CARTAGENA DE INDIAS 2024

09 de April 2024

Unveiling innovations: WA.Technology's highlights from GAT Expo 2024

(Cartagena de Indias, SoloAzar Exclusive).- In an exclusive interview with Patricio Molloy, Business Development Latam at WA.Technology, we delve into the latest offerings showcased by this leading gaming solutions supplier firm at the GAT Expo Cartagena 2024. From a comprehensive iGaming platform to cutting-edge AI integration, discover how this company is shaping the future of gaming experiences in Latin America and beyond.

Monday 06 May 2024 / 12:00

Unmissable Round Table with experts on eSports at GAT

(Cartagena, SoloAzar Exclusive) eSports continue to grow in the Latin American gaming market. In this conference that was part of the GAT edition, a panel of specialists analyzes the present and future of eSports in the region and provides data on how to promote this growing area of ​​the betting market.

Monday 06 May 2024 / 12:00

Repercussions of FECOLJUEGOS panel on challenges and the future of industry in Latin America in GAT 2024

(Cartagena, SoloAzar Exclusive).- Evert Montero Cárdenas, President of Fecoljuegos, and four member panelists from the institution, analyzed the challenges facing gambling operators in Latin America, within recent GAT 2024 event.

Friday 03 May 2024 / 12:00

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